X720E LED 4K Ultra HD High Dynamic Range (HDR) Smart TV

Uncover the detail with 4K HDR

4K High Dynamic Range

This TV brings you the excitement of movies and games in 4K HDR. It can play HDR content from various services, and handles a variety of HDR formats, including HDR10, Hybrid Log-Gamma and Dolby Vision .

Sony's 4K HDR televisions make excellent partners for PlayStation 4 and PlayStation 4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colors.

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialog with greater clarity and separation, whatever you're watching.

Maximize your space, minimize your cables. This slimline TV is edged in a narrow aluminum frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires hidden at the front and rear.

Go straight to YouTube and enjoy all your favorite videos. We have made YouTube faster than ever on this Internet-ready TV and included a YouTube button on the remote control for easy browsing.

Got questions about how to set up and use your TV" Or how to connect it to other equipment" Our video tutorials will take you through step by step.

Learn about visual, hearing and mobility accessibility features.

Features:

• A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.
• Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, whatever you're watching.
• Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialog, and surround effects with greater clarity and separation, whatever you're watching.
• Go straight to YouTube and enjoy all your favorite videos. We have made YouTube faster than ever on this Internet-ready TV and included a YouTube button on the remote control for easy browsing.
• The narrow frame helps the TV look slim and attractive, focusing the eye on the screen for maximum entertainment.
• Keep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channeled into the stand, so everything looks tidy.
• Hide all your cables from set-top boxes or Blu-ray players within the unique stand.
• Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
• Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.
• BRAVIA® uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by "sampling" the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
• Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
• Link up easily to your home network. With built-in Wi-Fi, you're free to go online and browse movies, enjoy video channels like YouTube and access services such as on-demand TV. Best of all, you can stream entertainment from your wireless home network and the Internet without the clutter of cables.
• Screen mirroring lets you enjoy content and apps from your smartphone on your Sony TV. Supersize all your memories and enjoy them on the big screen with family and friends.
• Enjoy your favorite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility - simply plug in and you're ready to go.
• Sony 4K HDR televisions are perfect partners for PlayStation 4 and PlayStation 4 Pro consoles . Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colors. See your favorite games come to life with the incredible picture quality.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
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